When was the last time you relaxed with a client?
As a local business consultant, I know that deeper marketing insights can be discovered when you set aside formality and share experiences: a moment, a laugh, a common bond.
When I’m looking for ways to make life easier for a client, I sometimes reflect on ancient practices like yoga, tai chi, and mindful breathing, which are increasingly understood as beneficial to human health[1]. For a space in time, they reduce the complex world we live in to a simpler one where being, breath, movement, and focus bring the practitioner to a more intuitive state.
Local marketing agencies can empathize with the complex world their clients inhabit. Local business owners must manage everything from rent and employee benefits to customer service, business reviews, web content, and online listings. When you take on a new client, you expect them to onboard a ton of information about marketing their brand online. Sometimes, the most basic motivations go unaddressed and get lost in assumptions and jargon — instead of decreasing client stress for your least technical clients, you can accidentally increase it.
Today, I’ll help you newly create an intuitive space by sharing five simple meditation exercises you can use with your agency’s clients. Instead of signaling via SEO, CTR, USPs, and GMB, let’s relax with clients by relating successful local search marketing practices to experiences people at any level of technical proficiency already understand.
Heart
For a local business owner, there is no more important quality than having their heart in the right place when it comes to their motivation for running a company.
Yes, all of us work to earn money,