It’s a fact. Today, every business needs a strong social media presence. No matter whether you run a small local shop or a multinational company, social media should be an essential part of your marketing strategy.
Not only a social media platform helps you connect with your target audience, increase awareness about your brand, but it also boosts your leads and sales to a great extent.
Since around 2.96 billion people use social media platforms worldwide, it’s no passing trend. According to Statista.com, by 2021, this number is going to reach 3.09 billion[1]. So, if you’re not using this fantastic tool yet, you’re surely missing out on an incredible marketing opportunity.
Source: Hootsuite
Undoubtedly, social media is one of the ideal platforms to market your business. However, due to increased competition and the rise of social media algorithms, the entire landscape of social media has changed. If you really want to stay ahead of your competition, you need to look for unique social media marketing ideas that can spice up your social media campaigns.
In this post, we will make you familiar with some creative social media marketing ideas. However, before that, let’s have a quick look at some social media statistics that is important for you to know.
- 95% of adults (aged between18 to 34) are most likely to follow a brand through social networking. (Source: MarketingSherpa[2])
- Around 63% of customers expect businesses to offer customer support via social media channels. (Source: Smart Insights[3])
- 42% of the world’s population has an account on one or more social media platforms. (Source: Statista[4])
Tips to boost your social media marketing strategy
1. Layout your goals
Having a solid marketing goal is essential for every business. However, if you don’t know what