Businessfinancing.co.uk, a financial publisher based in the UK, created an infographic guide aimed at helping small businesses get started with advertising on Amazon.
The infographic, A Small Business Guide to Amazon Advertising[1], presents a visual summary of advertising options available on the platform and includes some tips that small business can use to get started with launching a campaign.
In this post, we’ll summarize some of the key insights from the guide, including a list of next steps that will help you get ads running on Amazon in no time.
Unless otherwise noted, all statistics and images in this post have been taken, with permission, from the original infographic produced by Businessfinancing.co.uk.
Amazon’s enormous retail reach
Based on gross merchandise value (GMV), Amazon is the second largest[2] ecommerce website in the world (second only to China’s Alibaba) and the largest in the U.S.
It receives over 200 million visits each month and is the first-choice ecommerce[3] destination for many shoppers, with 56% of consumers visiting them before any other website. About 47% of consumers begin their product search on Amazon, versus other search engines such as Google or Bing.
According to a 2018 Poll, nearly 70%[4] of small businesses who sell a product online say that Amazon has had a positive impact on their sales. Advertising on it can help small businesses reach the online retailer’s vast audience in a variety of ways.
If you’re an existing seller:
- Sponsored products
- Sponsored brands
- Sponsored display ads
- Stores
If you don’t sell directly on the platform:
- Display ads
- Video ads
The infographic breaks down what each ad product looks like and summarize some tips for getting started with your first campaign.