Get ready because SEO trends will undergo revolutionary changes in 2020. Make sure you are on the side that embraces this revolution, rather than the one that resists it.
Google has achieved “Quantum Supremacy”[1], this means that they have built a quantum computer capable of performing tasks that would take modern-day supercomputers 10’s of thousands of years to accomplish.
In 2020 Google will start using these new breakthroughs for commercial purposes. This will make Google’s search algorithm exponentially more powerful since the quantum processor is fully programmable and can run general-purpose quantum algorithms and machine learning applications.
I know, scary, right.
Quantum Supremacy might affect SEO in several ways:
- Making search more relevant
- New tactics to overcome black hat SEO
- Lightning fast and reactive algorithmic updates
- Rankings that are truly based on relevancy and merit of website content (instead of backlinks)
- Dramatically change Google Image search results
This is just one aspect of the future of SEO, let’s talk about the rest.
1. NLP oriented content
Google just released a new update in October of 2019 called BERT[2] (which is based on NLP), which has impacted the ranking of more than 10% of queries in Google.
What is NLP?
In computer science, natural language processing (NLP) is a field in machine learning which focuses on the ability of a computer to understand, analyze, manipulate, and potentially generate human language.
Bonus
Do you want to learn about the basics of NLP? This paper from Stanford University[3] can surely help.
Furthermore, NLP is changing the landscape of businesses since it has the ability to extract critical information from unstructured data (mainly in the form of invoices, online customer chats, emails, or any plain text).
BERT is a deep learning