![Seven content marketing strategies you should try [With examples]](https://23i69d6p0gw1zwz4y3smspc1-wpengine.netdna-ssl.com/wp-content/uploads/2019/12/seven-content-marketing-strategies-you-should-try-with-examples-1.jpg)
Digital marketing is racing ahead at such a pace that it isn’t easy to create content marketing strategies that are completely reliable. These are some of the best marketing strategies[1] that have worked for other marketers and brands and could inspire your team’s brainstorming.
There are numerous brands that have adopted diverse content marketing strategies to their benefit. How and why were these brands successful and how can you adopt their content marketing strategies?
We look at seven content marketing strategies you can try, along with examples of brands that successfully executed those strategies.
1. Personalize your content marketing
This is a particularly difficult pill to swallow, but brands need to accept that internet users are tired of being sold to. People are using the internet to be educated, entertained, and to read the news.
When they are scrolling through their social media feeds, they do not want to see posts announcing the latest product from your company.
But you have products and services to sell. If people don’t want to be sold to, how are you meant to sell your stock?
According to tech trends in 2019[2], customer loyalty is a driving force for businesses, more so than obtaining new customers.
Your content marketing strategies need to go beyond selling your product. Instead, you should endeavor to place your product or service as something that adds value to your customer’s life.
You can do this by personalizing the way users experience your marketing. Offer tips, tricks, how-to guides, and DIY tutorials that would benefit your target audience.
And don’t include vague salutations in your brand emails—address your emails to your customers by name.
Personalizing your content marketing allows you to actively create a connection between your brand and your customers.