Any digital marketer knows that SEO becomes more important than ever before. With the advent of new trends (for example, voice search, mobile-first indexing, AI revolution), you need to take control of your website SEO performance from the very beginning and fix any possible issues to stay afloat today.
But the big problem is that many digital marketers know a lot about SEO, but they don’t have a clear picture of their website SEO. According to this report[1], 61% of marketers continue checking and improving their SEO performance and organic presence as their top marketing priority. So, if you want to fit into this 61%, it is high time to take SEO seriously and start tracking your progress.
As a savvy marketer, you want to complete more SEO tasks in less time. Whether it’s tracking your rankings or checking how well your web pages are optimized for certain search queries, SEO tools can be a real lifesaver for any marketer.
Fortunately, there are many useful tools available online that help to see your own website the way that Google looks at it and identify the areas that need some improvement.
I hope that these six tools will make your job so much easier to stay ahead of your competition.
1. Check the site load time
Many website owners often underestimate the importance of this parameter or even aren’t aware of it. According to Google researches[2], the probability of a visitor leaving a website enhances by 90% after 5 seconds after page load. After 6 seconds, bounce likelihood increases by 106%
For small businesses, if your website is slow, then your SEO is going to be poor. This means that you can meet different problems, including Google Rankings drops, high bounce rates, and low sales results.
For big