Vancouver, BC – December 11, 2019 – Hootsuite, the leader in social media management trusted by more than 18 million customers and employees at 80 percent of the Fortune 1000, today released its ‘Social Media Trends 2020’ report. The company’s fourth annual report on global social trends reveals the biggest opportunities for brands to deliver winning social marketing strategies in the coming year.
“The new year is a time to refocus and energize your strategies for the year ahead,”
says Hootsuite VP Corporate Marketing Henk Campher.
“The social trends we’ve identified at Hootsuite provide the sharpest tools needed to create the most exceptional and meaningful employee and customer experiences in 2020 and beyond.”
Brands are starting to act more like people on social, sometimes interacting one-on-one and sometimes in groups. The key is for organizations to make the experience seamless across both worlds.
Brands are also taking a stand on the most important issues facing our planet, becoming beacons of trust to their employees, who in turn are using social to amplify their company purpose.
And TikTok, the short-format video sharing platform, is shaking up the social media[1] landscape in unexpected and delightful ways. Even if TikTok’s Gen-Z user base isn’t your target, marketers should think about diversifying their audience targeting beyond just the major social platforms.
Campher further added,
“Combined, these trends represent tremendous new opportunities for brands to establish deeper, more authentic, and longer-lasting connections with customers, with social at the center of everything they do,”
1. Brands strike a balance between public and private engagement
The rise of private behaviors like 1:1 and group messaging has not diminished the importance of public social media feeds, which remain a critical space for brand discovery and customer acquisition. The key is creating multi-touch, personalized, and seamless experiences across