Are your clients your allies in SEO, or are they passive spectators? Could they even be inadvertently working against you? A better understanding of expectations, goals, and strategy by everyone involved can improve your client relations, provide extra clarity, and reduce the number of times you're asked to "just SEO a site."
In today's Whiteboard Friday, Kameron Jenkins outlines tactics you should know for getting clients and bosses excited about the SEO journey, as well as the risks involved in passivity.
(We were inspired to revisit this classic Whiteboard Friday by our brand-new Mini Guide to SEO Reporting[1]! These two resources go together like a fine La Croix and a well-aged cheese.)
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Hey, everyone, and welcome to this week's edition of Whiteboard Friday. I am Kameron Jenkins, and I'm the SEO Wordsmith here at Moz. Today I'm going to be talking with you about how to turn your clients from spectators, passive spectators to someone who is proactively interested and an ally in your SEO journey.
So if you've ever heard someone come to you, maybe it's a client or maybe you're in-house and this is your boss saying this, and they say, "Just SEO my site," then this is definitely for you. A lot of times it can be really hard as an SEO to work on a site if you really aren't familiar with the business, what that client is doing, what they're all about, what their goals are. So I'm going to share with you some tactics for getting your clients and your boss excited about SEO and excited about the work that you're doing and some risks that