SEO is extremely important for growing your brand in 2020. This is especially after social media’s importance in driving traffic reduced and Google became the major source of referral traffic in 2017 by driving 35% of site visits[1].
By using SEO, you can improve your website’s ranking in Google’s Search Engine Results Pages (SERPs) and reach the top rankings. You must do this because the first search result gets more clicks than other results.
While doing SEO of your website, there are a few things to be kept in mind and these are the SEO mistakes. If you commit any of these errors, you might end up harming your reputation. Here are some of the most deadly SEO mistakes that you must avoid in 2020.
1. Unsatisfied search intent
While you may write helpful conten[2]t, if it isn’t well-targeted, the people finding your website may not find it useful after all. You may have figured out your target audience as well but if you don’t take search intent into account, all your efforts may go into vain.
Search intent is essentially the intent behind the search. Your website and content need to satisfy this intent by providing a solution. This is why it’s crucial to understand what the searcher is thinking when they search for something. Your website needs to provide the answer to this thought.
For example, if a user searches “SEO” on Google, it means that the user wants to know what is SEO? But, if a user searches “SEO services” then that person is looking to hire an SEO expert or company. Both keywords (SEO & SEO Services) have a different intent. So, if you’re targeting the keyword “SEO Services” but asking “what is SEO?” you can’t succeed with that content because you are