Featured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured snippet trends and data, plus some fantastic tips and tricks for winning your own.
(And we just can't resist — if this whets your appetite for all things featured snippet, save your spot in Britney's upcoming webinar[1] with even more exclusive data and takeaways!)
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Video Transcription
Hey, Moz fans. Welcome to another edition of Whiteboard Friday.
Today we're talking about all things featured snippets, so what are they, what sort of research have we discovered about them recently, and what can you take back to the office to target them and effectively basically steal in search results.
What is a featured snippet?
So to be clear, what is a featured snippet?
If you were to do a search for "are crocs edible," you would see a featured snippet like this:
Essentially, it's giving you information about your search and citing a website. This isn't to be confused with an answer box, where it's just an answer and there's no citation. If you were to search how many days are in February, Google will probably just tell you 28 and there's no citation. That's an answer box as opposed to a featured snippet.
Need-to-know discoveries about featured snippets
Now what have we recently discovered about featured snippets?
23% of all search result pages include a featured snippet
Well, we know that they're on 23% of all search result pages. That's wild. This is up over 165% since 2016.
