As an estimate, 3.499 billion[1] people that make around 50% of the earth’s population are active social media users. Of that, Facebook alone has over 2.375 billion[2] active users. WhatsApp, an instant messaging app by Facebook, has more than 1.6 billion users[3].
Other Facebook developments: Instagram has one billion[4], and SnapChat has 190 million[5] daily users.
Despite the fact that Facebook owns a majority of leading social networks, there are many other social platforms where users love to engage and spend time. YouTube[6], Twitter, LinkedIn, Pinterest, and TikTok are some of the most popular, non-Facebook social media platforms at present.
Marketing on social media is quite different from traditional marketing. In 2018 alone, $74 billion were spent on social media marketing[7] worldwide. Why? Because social media marketing yields better visibility and ROI than traditional and TV advertising do.
This blog covers six new and proven social media marketing strategies on the following key areas. Implementing these strategies, you will be able to bring in new customers, build strong relationships and trust, and win back customers that seem to have been lost forever.
Start creating Instagram stories
As mentioned earlier, Instagram has over a billion users. And, roughly, half of its users use Instagram Stories every day.
And that’s where you have a chance to cash in via your Instagram Stories.
Considering the fact that you can build your audience and convert them through your stories, you should have a separate dedicated strategy for your Instagram Stories.
If you too are planning to use Instagram Stories, here are some of the best practices to create Instagram Stories that get views, engagement, and clicks –
- Add hashtags (#)
- Tag your location
- Run polls