At The Transformation of Search Summit[1] next month, we’re very excited to hear from Courtney Messerli[2], Director of Ecommerce and Search at goop, the brand founded by Gwyneth Paltrow.
She’ll be giving a session called, “Optimizing for the world’s second largest search engine: YouTube.”
Courtney has built her career in search engine optimization, including previous roles as Global SEO Specialist at Anthropologie and SEM & SEO Specialist at Nasty Gal.
YouTube and video[3] optimization are topics a lot of us are keen to learn a lot more about. There are more than 1.9 billion people who use YouTube[4] every month, and people are spending over a billion hours watching videos every day on the platform. Video traffic as a whole is predicted to account for 75% of all mobile traffic by 2020. There is a big opportunity for brands, publishers and video creators to expand their reach.
Tell us about your role at goop?
I manage ecommerce[5] and SEO at goop. I match user intent to quality products and services via search (both on and off site), YouTube, and our website’s marketing and merchandising placements on the homepage and category pages.
What are your key priorities over the next twelve months?
Goop is in the process of launching a new contextual commerce experience to better meet the needs of users who are reading and shopping on our website.
We first want to meet users’ informational intent by delivering educational content across their topics of interest. Once informational intent has been met, we also want to deliver on their transactional intent