There is an incredibly exciting trend happening in the SEO community where more and more marketers are taking on more responsibility across multiple facets of digital marketing.
As digital marketing develops more nuanced and targeted execution, marketers see ways to diversify their skillsets and impacts on their organizations.
For search marketers, there has never been a better time to take advantage. According to BrightEdge data from CEO Jim Yu, more SEOs are taking on broader roles and having a bigger impact – with 51 percent of customers expanding the role of SEO across all digital marketing and 23% become CMOs in recent years.
Last week at Share19, hundreds of digital marketers, SEOs, and content strategists gathered to collaborate towards a common goal – to driving growth and revenue to their businesses and progress their SEO and digital marketing careers. Attendees learned new and advanced techniques for keyword research, learned about the career journeys of chief marketing officers at Fortune 500 brands and were the first to hear the big news that BrightEdge is releasing technology that literally puts SEO on autopilot.
Self-driving SEO: Impossible or possible?
As marketers, we all get frustrated with lack of resources[1] — not having enough time and people to have the impact we want. No doubt, right now you are competing for resources and fighting with barriers to communication with your web dev team, your IT team, and your paid search team. Doing the same thing day in and day out can get mundane – especially for those with a bias towards the creative.
Last year alone Google did 3,234 launches, 595,429 search quality tests, 44,155 side-by-side experiments, and 15,096 live traffic experiments. Simply, keeping up to date