As we gear up for The Transformation of Search Summit[1] at the end of October, we have another speaker Q&A. This time we’re hearing from Amine Bentahar about his upcoming session on voice search[2] optimization.
Amine Bentahar[3] is the Chief Digital and Operating Officer at Adantix Digital. He’s also an author and member of the Forbes Agency Council.
Amine’s session will be about “Optimizing for position 0: Everything you need to know about voice search.”
Tell us about your current work
Amine Bentahar: I’m the Chief Digital & Operating Officer at Advantix Digital. I’m in charge of operations and ensuring that we are delivering the best quality work and exceptional results for our clients.
I’m also responsible for the overall digital and marketing strategy for many of our key clients which includes publicly traded companies, companies backed by major VC and PE firms, and mid-sized companies from various industries.
What are your key priorities over the next twelve months?
AB: Implement a voice search strategy for all of our B2C and B2B clients, and continue to leverage voice search as a channel to drive new customer acquisitions for our clients.
What is your biggest challenge in achieving those?
AB: Most companies haven’t allocated a budget specific to just voice search, and aren’t taking the time to truly understand how their customers are either looking for information or shopping through voice.
Because of this, we are having to spend a lot of time educating companies about the importance of having a voice search strategy and budget.