Noël Reilly, Strategic Account Director at Microsoft, discusses her upcoming session at The Transformation of Search Summit[1], which will take place on October 25 here in New York.
As a prelude to the event, we’re doing a series of Q&As with speakers and panelists. First up, we have Noël[2], who will be on the panel, “Embarking on a search transformation project.”
Tell us a bit about your role at Microsoft?
Noël Reilly: As a Strategic Account Director for Microsoft Advertising, it’s my responsibility to partner with our top global clients and ensure they understand our Microsoft value proposition and how to best leverage Microsoft Advertising products to reach their customers.
My main goal is to help build client relationships and partner with them on digital strategies which empower and grow their business.
What are your key priorities over the next twelve months?
NR: Our Microsoft Advertising offering is evolving quickly — we’ve come out with a ton of solutions, particularly in the audience, automation, and ecommerce[3] space.
My first key priority is of course educating our clients on how best to utilize these tools to drive their goals.
We’re also looking at ways in which to bring a single voice from Microsoft to our clients — I’ve been partnering heavily with the enterprise side of our business to learn more about and deepen the relationship across top clients.
What is your biggest challenge in achieving those?
NR: Like all digital advertising, search in particular generates a ton of data, and we as marketers can get overwhelmed by it!
While all of