An insight on the relation of Domain and SEO, and how it impacts your digital footprint altogether.
When you are running a website, the digital footprint you build plays an imperative role in how your website fares among search engines. But be it a blog, online store, or a video stream, the goals are more or less the same – get traffic, create awareness, and generate conversions. To achieve this, webmasters spend vast amounts of their time increasing their organic web traffic, improving conversion volumes, and practicing different SEO techniques to enhance the visibility of their brand.
At some point on this online journey, there may come a time when you feel your website needs to achieve certain milestones in order to grow and establish a stronger position in the market. During this phase, you may come across the decision of changing your domain name to re-brand for expansion, enter a more popular TLD, or increase your digital marketing potential.
What happens when you switch domains?
Unfortunately, moving domains can do a serious number on your search engine rankings[1]. Not because your brand virtually disappears for a short while, but because top search engines such as Google determine rankings through metrics based on both domain level and page level. When you decide to switch to a new domain, you basically reset these domain metrics back to zero. Fortunately, there are ways where you can minimize the damage and if you are careful, you can effectively negate the effects of moving to a new domain.
In this article, we are taking the opportunity of explaining why website owners change their domains and the imminent and long term effects domain changing can bring on their