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Leading an SEO team is not an easy task, whether it’s an in-house or an agency one. Moreover, tracking and measuring results is a critical part of any SEO campaign. You need to make sure that your work provides the results.

In this article, you’ll learn how to effectively guide your SEO team and assess their performance from nine outstanding experts in this niche.

People we’ve asked

1. Julian Redlich @JulianRedlich

Product Manager (SEO) at Booking.com^[1]. Leading the product vision and development efforts for all of our over >100M landing pages for all demand channels (paid/organic) with a team of developers, designers, and copywriters.

2. Braden Becker @BradenBecker

Senior SEO Strategist at HubSpot^[2]. Writer, editor, marketer, photographer, athlete, environmentalist, and SEO strategist.

SEO & International Growth Lead | Oberlo^[3] at Shopify. An experienced ‘T-shaped’ digital marketer with strong skills across a broad range of Digital disciplines such as SEO, Web Analytics, A/B & MVT testing, PPC campaigns, content marketing, affiliate marketing, email marketing.        

Senior Digital Marketing Analyst at Insperity^[4]. A self-taught SEO expert with more than 15 years of digital marketing experience, who helps business owners reach their goals by building and implementing an effective digital strategy.        

SEO, PPC & Digital Marketing Consultant and Strategist at Bowler Hat^[5]. SEO, PPC & Digital Marketing consultant with over 18 years