Businesses that use 10 to 15 landing pages experience up to 55% more leads[1]. However, it isn’t as easy as slapping a landing page up and watching the money come in. You need amazing copy to experience that.
Copywriting is the art of using words to convince customers to purchase a product. Furthermore, landing pages are bare-bones sales pages with one goal – to sell something.
That means landing pages need to have a crisp copy that gets the customer excited or they’ll leave in a snap of a finger. This is also why we’re going to be covering seven landing page copywriting[2] techniques that boost conversion rates today if you keep reading.
Let’s dive in.
Effective landing page copywriting strategies
These are some of the best copywriting strategies you can use throughout a landing page. Try them out in headlines, subheadings, and within the body. Use them in different combinations and see the results for yourself.
1. Include plenty of calls to action
Calls to action are phrases and words which tell the customers to do something. This typically involves helping them to take the next action in a sales funnel. Common CTAs that work well include:
- Buy now
- Shop now
- Add to cart
- Order today
- Don’t wait
They are subtle but extremely powerful. In fact, it’s been found that 90% of visitors[3] who will read your headline read the call to action copy, too. That means if you wheel them in with a great headline, you’re increasing the chances of customers converting by adding a CTA afterward.
Check out this landing page for QuickSprout