Gone are the days when a single tweak in the content or the title tag was able to get your site to the top of the search results.
Google algorithm is now much harder to crack than before. Besides, 75 percent of online users[1] do not scroll past the first page of the search engine results.
As you can imagine, this makes the SEO space highly competitive right now and companies can no longer rely on basic techniques.
However, you can always make sure that the odds are in your favor by using data science.
What is data science?
A combination of various tools, algorithms, and machine learning principles designed to unveil hidden patterns using the raw data is referred to as data science.
Data science is creating its impression across every domain. As cited by Maryville University[2], around 1.7 megabytes of data will be generated every second for everyone on the planet by the end of 2020.
Why do you need it?
Data science provides valuable insights about a website’s performance and these insights can help you improve your SEO campaigns[3].
Data science is used to make predictions about upcoming trends and customer behavior using analytics and machine learning. For example, Netflix uses insight from data science to produce its original series that drives user interest.
Apart from identifying opportunities, data science also handles high voluminous data and helps in making better decisions. Businesses can easily gauge the effectiveness of a marketing campaign with the help of data science.
How does data science help SEO?
Data science helps you make concrete decisions by letting you:
- Visualize which combinations have the potential to make the