Keyword research for creating content can make a tangible difference in your Google rankings. Anyone who works in content marketing knows that keyword research is crucial to ranking on Google and improving content engagement[1]. But it can also be stressful, particularly when you look at how many results on Google appear for the keywords you want to rank for.
What is the process for keyword research and how do you get it right? This is a challenge that most content marketers and creators face. This guide will explain the process of researching keywords and help you begin and improve your content marketing.
Why do keyword research?
Let us get this critical question out of the way – why should you be doing keyword research at all?
Keywords help people find your content on the internet. When users have a specific query they need answers to, they head to a search engine where they input sets of words. Google then searches these indexes to find content that matches those sets of words and how well it answers the query to deliver the content to the user.
The better the content is related to the search input, the higher the content appears. The content that answers a search query best appears at the very top of Google’s first page – under the ads, of course.
Those sets of words are keywords, and they need to appear in your content in strategic areas for Google to deem your content worthy of appearing on their front page.
Content that has good SEO and is relevant will have a better chance of ranking high. As a result, the content will generate more leads, increase sales, and