Even though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read your blog because they followed it (anyone else have a few old .blogspot blogs floating around out there?) or subscribed to your RSS feed.
Online behavior has changed since then. While some people might stumble onto a blog they like and subscribe to its email list for updates, many people discover blog content through search engines. With more people searching than ever before, it’s a great time for bloggers to explore using keyword research in their content strategy.
This post was written for those that may be new to blogging, as well as those who have been blogging for some time but are just now starting to explore keyword research.
Ready? It’s time to dive into the beginner’s guide to keyword research for bloggers!
What are keywords?
Keywords are the words someone types (or speaks!) into a search engine.
People use search engines for all sorts of things — things like looking up movie times, seeing what the day’s weather will be like, or getting their local pizza place’s number. Every search is a quest for information, and the goal of search engines like Google is to supply the searcher with a satisfying answer as quickly as possible.
What does this mean for you as a blogger? It means that if you want to write for these searchers, you’ll need to know the questions they’re asking (keywords) and deliver the answer in your blog posts.
How will keywords change my blog strategy?
Blog posts developed on the basis of keyword research are different from