It's too easy to fall into a rut with your SEO audits. If it doesn't meet best practices it ought to be fixed, right? Not always. Though an SEO audit is essentially a checklist, it's important to both customize your approach and prioritize your fixes to be efficient and effective with your time and effort. In today's Whiteboard Friday, Kameron Jenkins teaches us her methods for saying adios to generic, less effective SEO audits and howdy to a better way of improving your site.
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Video Transcription
Hey, everybody. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins, and today we're going to be talking about the SEO audit. We're going to be talking about how to take it from its kind of current generic state to something that's a little bit more customized and it has prioritization baked in so hopefully we're going to be doing these SEO audits for higher impact than we're currently doing them.
What is an SEO audit?
So I think it's safe to start with a definition of what an SEO audit is. Now, depending on who you ask, an SEO audit can mean a lot of different things. So if you were to boil it down to its just barest of bones, here's what I would say an SEO audit usually is. This is what someone means when they say SEO audit.
An SEO audit is a checklist to see if your site is compliant
So it's a list of checks basically. You have all of these things that are SEO best practices, and you run your site through this sieve and