Are you going about your content marketing as effectively and efficiently as possible?
There are a lot of different content marketing tools out there, with new ones appearing faster than you can keep up. You might be tempted to keep trying new things, but have you chosen the best software for the job at hand?
One great way to find the best content marketing tools is to take a look at what the pros are using and recommending. Here are six of the best, as recommended by six top content[1] marketers.
1. BuzzSumo – Recommended by Neil Patel
What is it?
BuzzSumo is hugely popular within the content marketing industry. It allows you to look up your competitor’s sites (or a keyword) and see what content is performing best – listing the number of social media engagements and shares across key platforms.
At the Pro level, it also gives you a very handy option to see what backlinks each piece of content has.
Why try it?
In “15 Content marketing tools you can’t live without”[2], Neil Patel explains why BuzzSumo is a great tool for content marketers who want to play in the big leagues:
“BuzzSumo is perfect for leveling the playing field, revealing the topics you should write about, and helping you find influencers in your industry to market your content for you.”
BuzzSumo can be used as a way to come up with content ideas, by seeing what content is already popular in your niche or as a backlink tool that highlights backlinks with the most social shares.
Who’s it for?
At the free level, content marketers on a shoestring budget.