The world of content seems to have shifted from classic blog articles into video marketing, evident in the rise of YouTube as the second largest search engine in the world (behind Google). In this article, we’ll go over video marketing tips and some tools to get started.
YouTube[1] started in 2005 with only a few dozen uploads and has since grown into the largest video platform with over 30 million[2] visitors and five billion videos watched every day. On top of that, the emergence of live streaming platforms like Instagram Story, Instagram TV, Facebook Live, Periscope, and Snapchat further prove the case.
A survey conducted by HubSpot in 2017 suggested that consumers prefer videos[3] over any other form of content marketing. As a result of this, more and more brands are shifting their attention to video marketing. In 2019[4], the number of companies that use video as a marketing tool reached 87%, a significant increase from 63% in 2017, and 81% in 2018.
What makes video marketing effective?
So, what triggers this change? For starters, we’re visual creatures. We naturally understand and connect faster while watching videos rather than reading posts. Our brains remember 95% of the information[6] that we see in a video, while we only remember 10% of the information that we read.
The second reason is the popularity of smartphones. Over the last decade, people have become inseparable from this electronic device. The thing is, 75% of all video viewers[8] on the internet are on mobile devices. More importantly, 92% of those mobile video watchers