To be honest, paid search marketing is not a child’s play. Although its compelling benefits cannot be overemphasized, just like SEO, it has its own portion of disadvantages.
With no shortage of traffic, Amazon is no doubt a sure place to invest in paid search marketing. According to the research on the “most popular ecommerce websites in the U.S. as of December 2017”, Amazon ranked first with the average monthly users of about 197 million[1].
Source: Statista
Technically, you can still cut your own share of the cake even with a limited budget, provided you’re working with the right blueprint.
Of course, there are several methods of optimizing Amazon PPC[2], but here are blueprints on how to get the most out of it with a limited budget.
1. Focus on searchers’ intent and relevance
Source: Amazon
Focusing on your searchers intent and keywords that are relevant to the ad copy you serve is not just a strategy that will help you get the most out of Amazon PPC, but also a tactic to save more. As a result-driven seller with a limited budget, it’s crucial to have a rough idea of what your potential customers think. With this knowledge, you will be able to model the right keyword within the relevancy of what you sell on the Amazon platform.
Do you know that every visitor that visits Amazon’s ecommerce site is ready to buy one or more pieces of stuff from there? In fact, a new Survata study commissioned by BloomReach affirmed that about 50 percent of consumers kick-start their search on Amazon [3]when they are looking to make a purchase.
That being the