Sales funnels form the backbone of just about every company you’ll make a purchase from today, tomorrow, or all year round.
For many business owners, the term “sales funnel”, otherwise known as “conversion funnel”, can sound much like self-important corporate jargon – an affectation that makes the process of selling products seem like brain surgery.
The good news is that if you’re already selling goods or services online, then you already have a sales funnel in place. Easy! Right? Well, there’s a significant difference between having a funnel[1] for customer conversions and utilizing your website in a way that actively drives sales.
Fundamentally, a sales funnel is a term that helps you to visualize and understand how a visitor flows[2] from your landing page into the other side of your checkout page – converting themselves into a fully-fledged customer in the process. The reason the word “funnel” is used to describe the process is that you’re aiming to guide prospective customers from your landing page towards a conversion.
There are five key elements behind a strong sales funnel. Firstly, you need to focus on raising awareness of your business and brand. You then need to transform your target audience’s awareness into discernible interest. The third element involves building desire in your product or service from interested visitors. If your sales funnel is firing on all cylinders, the desire you’ve built will then turn into a conversion. Finally, re-engagement is the pivotal ending point – which helps to lure returning customers straight back up to the top of the funnel.
Source: BigCommerce
(An effective sales funnel will not only guide visitors into making a purchase but also re-position