We had another amazing day here at MozCon — our speakers delivered some incredible expertise for Day two. But there was plenty of moments in-between that was also just as spectacular.
In no particular order, today also consisted of:
- Areej parading 180 slides-worth of knowledge in 14 minutes — like a boss!
- 1,000+ attendees singing Marie happy birthday
- Dr. Pete bringing the "wizard" in SEO wizard to his talk[1] (and now everyone wants to know which House [2]everyone belongs to)
- Dogs DO like birthday cake, thank you for coming to our TED talk
- Yogurt parfaits
- This tender moment[3] between Wil and Stacy, our live event captioner
- Cat puns[4]
And much, much more. Let's get to it! Read on for our top takeaways from day two of MozCon.
Heather Physioc — Building a Discoverability Powerhouse: Lessons From Merging an Organic, Paid, & Content Practice
Heather kicked off day two by making a strong case for un-siloing our search teams. When paid, organic, and content teams join forces, they can reach maximum effectiveness.
“We’re dividing and conquering our organic strategy playbooks across the team [...] because we can cover more ground more quickly, [...] and we can simply deliver a better product.” @HeatherPhysioc #Mozcon[5][6]
— Melina Beeston (@mkbeesto) July 16, 2019[7]
By using her own team’s experience as an example, Heather helped us see what it takes to build a powerful, cross-functional team:
- Start with a mantra to guide your team. Theirs is “Connected brands start with connected teams.”
- Rip the bandaid off. Get people involved in the mission and brainstorming as soon as possible.
- While you want to start collaborating