There’s always more content to write.
Sometimes that can be encouraging, even exhilarating. You’ve got plenty of space for all your ideas[1], and countless opportunities to engage with potential customers and to build a stronger relationship with existing ones.
But producing a constant stream of content can be exhausting.
You’ll find yourself running out of ideas and running out of steam. And at that point, it can be really difficult to keep creating high-quality content on a regular basis.
Even if you’re in a position to hire someone to help, you’ll still need to have a fair amount of involvement in content production – supplying ideas and outlines, at the very least.
So how can you keep up with all the content you need to produce? Before we dig into some specific tips, let’s take a look at how much you actually need to create.
How frequently should you post on your blog and your social media accounts?
There are no rules here different blogs do different things, often within the same industry. In the content marketing world, for instance:
- Smart Blogger posts (very in-depth) pieces once a week
- Copyblogger publishes three or four posts a week
- Content Marketing Institute posts one piece each weekday
As a rough guideline, you’ll probably want to aim for at least one weekly post, one daily Facebook and/or Instagram post, and three or more posts a day on fast-moving networks like Twitter. (According to Louise Myers[2], the “general consensus” is that anything from three to 30 Tweets per day is fine.
So how do you keep up with this level of content, week after week?