After you've put in the work with technical SEO and made your discoveries, there's one thing left to do: present your findings to the client and agree on next steps. And like many things in our industry, that's easier said than done. In this week's episode of Whiteboard Friday, Benjamin Estes from Distilled presents his framework for making technical recommendations to clients and stakeholders to best position you for success
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Video Transcription
Hi. My name is Ben. I'm a principal consultant at a company called Distilled. Welcome to Whiteboard Friday. Today I'd like to talk to you about something a bit different than most Whiteboard Fridays.
I'd like to talk about how to work with clients or bosses in a different way. Instead of thinking about technical SEO and how to make technical discoveries or see what problems are, I want to talk about how to present your findings[1] to your client after you've done that discovery.
Problem
What's the problem that we're dealing with here? Well, the scenario is that we've got a recommendation and we're presenting it to a client or a boss.
Easy enough. But what's the goal of that situation? I would argue that there's a very specific goal, and the best way to look at it is the goal is to change the action of the individual or the organization. Now, what if that wasn't the case? You know, what if you worked with a client and none of their actions changed as a result of that engagement? Well, what was the point?
You know, should