A vast majority of customers find Google reviews posted by strangers just as trustworthy as personal recommendations. So how can businesses encourage customers to leave a review for them on Google?
A staggering 97 percent of customers[1] depend on online reviews to make a purchase decision. Google reviews build and insulate brand reputation, thereby helping customers to make a decision in your favor. In fact, a new research study[2] reveals that Google review stars form social proof for your brand, boosting your site’s CTR by over 35 percent.
No wonder, reviews are among the top in Google’s ranking factors 2019[3] list. Google’s algorithm[4] gives a thumbs-up to sites having maximum reviews. In Moz’s Local Search Ranking Factors[5] review signals (review quantity, review velocity, and review diversity) make up 13 percent of Google’s local 3 pack[6] or finder ranking factors.
Google is the fastest-growing review site gaining the highest number of reviews compared to other platforms. Hence, businesses cannot afford to ignore the role of genuine and regular Google reviews in building a strong online reputation[8]. Further, reviews offer valuable insights and measurable information about the target audience.
Read on to learn a few tested Google review-generating more tips to improve your search engine rankings and positively influence customer purchase decisions.
1. First things first: Provide kick-ass service
The importance of customer service in the business world cannot be understated. A McKinsey study[9] reveals that 70 percent of buying experiences are dictated by how customers feel they are being treated. Delivering excellent customer service will not only make