Focused on new link acquisition for your clients or company? Link building is always a slog, but Rand has a PR-focused tip that makes it much easier to find people and publications that'll cover and amplify you. Check it out in this week's edition of Whiteboard Friday!
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Video Transcription
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are talking about the easiest link building tip in the book. It is PR-focused, meaning press and public relations focused, and I'll dive right in.
If you are trying to get some new links for your new client, for your website, or for your company, start with this process.
Step 1: Identify some of your site's or your business' unique attributes
- The type of company that you are. Are you a startup or a scale-up? Are you mid-stage? Are you a small business? Are you a family-owned business?
- What's the background of your founders? Do they come from a special place, something that is unique? Almost certainly the answer is yes. But in what kinds of ways?
- What type of financing do you have?
- What is your customer focus, your customer target?
- What is your purpose, values, culture?
- Geography. Sector or market.
- Other attributes, like accessibility. Maybe you do a great job of serving differently-abled folks. Maybe you are a very sustainable business, a super green business. Maybe you have a very high bar of ethics. Or your facilities are absolutely outstanding and super Instagram-worthy.
Step 2: Find 5–10 others that share these attributes
Whatever it is, some combination of these, you're going to