Last month we announced[1] that the new Moz Local would be arriving soon. We’re so excited — it’s here! If you're a current Moz Local customer, you may have already been exploring the new and improved platform this week! If not, signing up now[2] will get you access to all the new goodies we have in store for you.
With any major change to a tool you use, it can take a bit for you to adjust. That’s why I wanted to write up a quick look at some of the highlights of the product, and from there encourage you to dig into our additional resources[3].
What are some key features to dig into?
Full location data management
More than 90%[4] of purchases happen in physical stores. The first object of local SEO is ensuring that people searching online for what you offer:
- Encounter your business
- Access accurate information they can trust about it
- See the signals they’re looking for to choose you for a transaction
Moz Local meets this reality with active and continuous synching of location data so that you can grow your authority, visibility, and the public trust by managing your standard business information across partnered data aggregators, apps, sites, and databases. This is software centered around real-time location data and profile management, providing updates as quickly as partners can support them. And, with your authorized connection to Google and Facebook, updates you make to your business data on these two powerhouse platforms are immediate. Moz Local helps you master the online consumer encounter.
And, because business data changes over time, ongoing management of your online assets is essential. 80%[5] of customers