Every business should have a local SEO strategy if they don’t want to miss out on high-intent qualified leads and this is especially crucial for local businesses who need to target people in their city or region.
The priority of local businesses is to secure high ranking positions in a particular location. With that said, it’s important to note that the nature of SEO is not stable, it keeps on changing. So, it would be best if you think of actionable and effective ways to strengthen your local SEO and secure high rankings.
When done correctly, local SEO can help you generate more high-quality traffic, leads, and conversions. In addition to this, it can also help you compete with big brands and stay relevant in the competition.
This post will guide you with four effective tactics to strengthen your local SEO strategy. Let’s get started.
1. Optimize your “Google My Business” page
One of the obvious yet the most important tactics to strengthen your local SEO strategy is to optimize your Google My Business[1] page.
Listing your business with Google My Business makes it easier for people to discover your business. Once listed, your business will show up on Google Maps when users search for businesses like yours.
This will also help your business to rank better in search engine results. Your business can also appear on the sidebar of Google search results pages when Google verifies your business as legitimate. You should follow the below tips to optimize your Google My Business page and strengthen your local SEO:
- Perform a hygiene check to your Google My Business listing.
- Make sure that you provide detailed, accurate, and up-to-date information