Link building is all about creating strong, reputable relationships online — but what if you took offline strategies and applied it to building your brand online? No matter the size of your company, hosting, speaking at, or attending an event is a valuable tool for bulking up your backlinks while giving your brand industry exposure.
Every stage of the event process, from promotion and beyond, provides valuable opportunities for acquiring backlinks. The trick is to apply the correct strategy. Whether you’re sharing your event on an event listing site, reaching out to influencers to spread the word, or publishing event-specific content, leveraging your face-to-face marketing efforts to gain more backlinks will help your business — no matter its size — become more visible.
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Prior to the Event
Before you set out on your link-building journey, you need to establish what pages and domains you want others to share. For an event, a dedicated landing page on your website that lists key details and invites people to register is the best place to drive potential attendees. It's also easy to share for promotion.
Event sites
Once you have your pages and domains set up, you can take that page to event listing sites, which offer easy link opportunities. The location of your event will determine where you choose to post. For instance, if you’re hosting a small event, region-specific event sites will earn you links that increase your visibility in local search results.
If you’re hosting a larger event with a national or global draw, Eventful[2] or Meetup[3] are two sites that will link out directly to your event page. As an added bonus, some larger sites will get scraped by other sources, meaning you could potentially