At Moz, we know the value of premium SEO tools[1] — we've built new tools for 10+ years. Paid tools are hugely valuable in SEO when you need advanced features, increased limits, stored data, or online support.
But for 70 percent of other tasks, a free tool often does the trick.
There are literally hundreds of free SEO tools out there, so we want to focus on only the best and most useful to add to your toolbox. Tons of people in the SEO community helped vet the SEO software in this post (see the note at the end). To be included, a tool had to meet three requirements. It must be:
- Widely used by the SEO community
- Offers above-board value + actionable data
- Actually, truly free
The tools are categorized by SEO function. Click on a button below to jump to that specific section.
Categories:
Analytics Crawling/Indexing Keyword Research Link Tools Local SEO Mobile SEO Multi-tool On-page SEO Research Site Speed Wordpress[2][3][4][5][6][7][8][9][10][11][12]
Analytics
The best tools to analyze search performance, monitor SERPs, keywords, and competitor analysis:
1. Bing Webmaster Tools
While Google Webmaster Tools gets all the glory, folks forget that Bing Webmaster offers a full sweet of website and search analytics. Especially useful are keyword reports, keyword research, and crawling data.
Get it: Bing Webmaster
Also useful: Yandex.Webmaster
[13][14]
2. Data Studio
If you need to merge data from different sources (say Search Console and Google Analytics), visualize, and share it - this is Google Data Studio's comfort zone. For an idea of all the SEO tasks and dashboards that you can build for