We're bringing back an oldie but a goodie this Friday! In today's highly popular throwback, Cyrus Shepard calls out seven super-easy and timeless hacks to keep your title tags clickable in the SERPs. Check them out and share your own with us in the comments below[1]!
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm very excited to be here today. My name is Cyrus. I'm a Moz associate. Today I want to talk you about title tags, specifically title tag hacks to increase your traffic and rankings.
Now, you may be asking yourself, "Are title tags even still important today in SEO?" You bet they are. We've done a lot of correlation studies in the past. Those correlation studies have shown different things sort of decreasing in the past years. But we've also seen a lot of experiments recently where people have changed their title tag and seen a significant, measurable increase in their rankings.
Now, the other aspect of title tags that people sometimes forget about is the click-through rate that you get, which can measurably increase your traffic if you get the title tag right. Now, what's neat about increasing your traffic through click-through rate is we've seen a lot of experiments, Rand has experimented a lot, that if you can increase this, you can measurably increase this.
Traffic through increased clicks can seem to increase your rankings under certain circumstances. So you get the dual benefit. So that's what I want to talk to you about today — increasing those rankings, increasing that traffic by changing the first thing that your visitor is going