Podcasts have turned into a very popular option[1] for content consumption. They are not new as a form of content type but there is an increasing number of people re-discovering them. They can actually make an interesting medium to explore when trying to grow your audience.
“Podcast SEO” is expected to be a growing term among SEO professionals, marketers, and podcast hosts over the next few years.
What do we mean by “podcast SEO” and how can you really optimize your podcast for search engines?
Here is everything you need to know.
Podcasts show up in Google searches
Google has announced[2] earlier this year that podcasts will start showing up in search results.
You will be able to search for a podcast and find some of the episodes straight through the search results. The indexing of the podcast will return the audio content that you can consume directly.
There is also the potential for Google and its services to analyze the audio and automatically transcribe it to highlight a podcast in relevant search results.
What’s interesting is that Google Podcasts has recently started automatically transcribing the podcasts to use the content as metadata. Thus, people are able to find specific information as part of an episode without even knowing about the podcast before.
This is a big moment for anyone interested in SEO to understand that podcasts are becoming more important. With Google’s support, there is a clear indication that podcasts cannot be ignored as a source of content.
“Podcast SEO” is now a growing term and there is a great opportunity for successful podcasts to build their audience[3] through search