Having data is no longer a problem these days. There are myriad tools that measure countless metrics out there.
According to Copyblogger[1], Google Analytics alone has over 150 default metrics, which can be explored with over 100 dimensions. And that’s excluding advanced functions. If we are being honest, that’s overkill for most people.
What on earth can you do with all those stats? Truth be told, all they give you is a migraine because they’re complicated to track, let alone analyze.
Here’s the thing. Marketers are choking under an avalanche of data. The real challenge today is sifting through the bazillion metrics and boiling them down to essential ROI-based numbers. What if I told you there’s a tool that cuts through all the data noise, ignores vanity metrics, and focuses on numbers that matter?
Enter Finteza, an exciting new tool in the martech space.
Finteza[2] is an advanced comprehensive analytics tool that tracks and analyzes traffic, funnels, conversions, landing pages, and advertising campaigns.
Here are five things you can do with this agile tool
1. Analyze incoming traffic in real-time
Data sampling can mislead you.
It skews results especially if your traffic is dynamic. Distorted data inevitably leads to wrong conclusions and a wayward strategy.
What you need is real-time data, not sampling.
With this software, you get real-time data and adjust your strategy on the fly in response to what your users are doing. You get massively detailed statistics on every traffic source so you take the guesswork out of your strategy.
One unique feature is the program’s ability to measure traffic quality and present the info in an easy-to-understand, color-coded way.
