Do you know the triumph when your content finally hits the first page of Google and attracts significant traffic? Unfortunately, nobody is safe from a sudden drop in rankings. The thing is that the reasons for it may be different and not obvious at all.
In this post, you’ll discover what could cause a sudden drop in traffic and how to fix the issue.
The tip of an iceberg
Unfortunately, there’s no one size fits all decision, when it comes to SEO. When you face the drop in your rankings or traffic, it’s just the tip of an iceberg. So, get ready to check lots of issues, before you identify the problem.
Note: Percentages assigned in the above graph are derived from personal observation.
I’ve illustrated the most common reasons for a plummet. Start from checking these parameters to find out how you can recover your rankings and drive traffic to your website.
Algorithms test
First of all, check the SERP. What if it’s not only your website that changed its positions in search results? These sharp shifts may happen when Google tests its algorithms. In this case, you don’t even have to take any further steps, as the rankings will be restored soon.
If you track your rankings with Serpstat, you can analyze your competitors’ positions as well. It’ll help you understand whether the SERP was changing a lot lately. From the moment you create a new project, the tool starts tracking the history of top-100 search rankings’ changes for the selected keywords. The “Storm” graph illustrates the effect of the changes that have occurred in the search results.
On this chart, you see that for the “cakes for dads” keyword