Instagram is a phenomenon of our time. The photo-sharing app has 7.7 billion users by now (and counting).
One billion people use Instagram every month and 500 million use the platform every day. Its engagement is also 10 times higher than that of Facebook, 54 times higher than Pinterest’s, and 84 times higher than Twitter’s.
All kinds of businesses ranging from your teen neighbor making earrings to huge corporations and media are on Instagram. And for a good reason — 80% of Instagram accounts follow at least one business[1].
[Screenshot taken from the Instagram Business homepage]
At times when Facebook is becoming more and more Messenger-based and Twitter revolves around politics and social issues, Instagram stands to be the platform for friends, strangers, and brands alike.
It’s no surprise we’re so serious about Instagram marketing and the tools that help us with it.
Below is the list of such tools which covers everything from filters to analytics.
19 top Instagram marketing tools
1. Grum
Grum is a scheduling tool that lets you publish content (both photos and videos) on Instagram. You can publish from multiple accounts at the same time and tag the users. You can do that right from your desktop.
Price: Starts at $9.9/month. Offers a free trial for 3 days.
2. Awario
Awario is a social media monitoring tool that finds mentions of your brand (or any other keyword) across the web, news/blogs, and social media platforms, including Instagram. By analyzing mentions of your brand on the platform, it tells you who your brand advocates and who the industry influencers are, what the sentiment behind your brand (positive, negative, or neutral) is, as well