At the frontlines in the battle for SEO is Google Search Console (GSC), an amazing tool that makes you visible in search engine results pages (SERPs) and provides an in-depth analysis of web traffic being routing to your doorstep. And it does all this for free.
If your website marks your presence in cyberspace, GSC boosts viewership and increases traffic, conversions, and sales. In this guide, SEO strategists at Miromind explain how you benefit from GSC, how you integrate it with your website, and what you do with its reports to strategize the domain dominance of your brand.
What is Google Search Console (GSC)?
Created by Google, the Google Webmaster Tools (GWT) initially targeted webmasters. Offered by Google as a free of cost service, GWT metamorphosed into its present form, the Google Search Console (GSC). It’s the cutting edge tool widely used by an exponentially diversifying group of digital marketing professionals, web designers, app developers, SEO specialists, and business entrepreneurs.
For the uninitiated, GSC tells you everything that you wish to know about your website and the people who visit it daily. For example, how much web traffic you’re attracting, what are people searching for in your site, the kind of platform (mobile, app, desktop) people are using to find you, and more importantly, what makes your site popular.
Then GSC takes you on a subterranean dive to find and fix errors, design sitemaps, and check file integrity.
Precisely what does Google Search Console do for you? These are the benefits.
1. Search engine visibility improves
Ever experienced the sinking sensation of having done everything demanded of you for creating a great website, but people who matter can’t locate you in a simple search? Search