It feels like it's been a king's age since we first began our long journey to rewrite and revamp the Beginner's Guide to SEO. For all the long months of writing and rewriting, of agonizing over details and deleting/replacing sections every so often as Google threw us for a loop, it's hard to believe it's finally ready to share:
The new Beginner's Guide to SEO is here![1]
What makes this new version so darn special and sparkly, anyway?
I'm glad you asked! Our design team would breathe a sigh of relief and tell you it's because this baby is on-brand and ready to rock your eyeballs to next Tuesday with its use of fancy, scalable SVGs and images complete with alt text descriptions. Our team of SEO experts would blot the sweat from their collective brow and tell you it's because we've retooled and completely updated all our recommendations to ensure we're giving fledgling learners the most accurate push out of the digital marketing nest that we can. Our developers would tell you it's because it lives on a brand-spankin'-new CMS and they no longer have to glare silently at my thirteenth Slack message of the day asking them to fix the misplaced period on the fourth paragraph from the top in Chapter 7.
All joking aside, every bit of the above is true, and each perspective pulls together a holistic answer: this version of the Beginner's Guide represents a new era for the number-one resource for learning SEO, one where we can update it at the drop of a Google algorithm-shaped hat, where it's easier than ever to access and learn for a greater variety of people, where you can rely on the fact that the information is solid, up-to-date, and molded to best fit the learning journey unique to SEO.