Satisfying your searchers is a big part of what it means to be successful in modern SEO. And optimal searcher satisfaction means gaining a deep understanding of them and the queries they use to search. In this section of the One-Hour Guide to SEO, Rand covers everything you need to know about how to satisfy searchers, including the top four priorities you need to have and tips on how to avoid pogo-sticking in the SERPs.
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Video Transcription
Howdy, Moz fans, and welcome to our special edition One-Hour Guide to SEO Part III on searcher satisfaction. So historically, if we were doing a guide to SEO in the long-ago past, we probably wouldn't even be talking about searcher satisfaction.
What do searchers want from Google's results?
But Google has made such a significant number of advances in the last 5 to 10 years that searcher satisfaction is now a huge part of how you can be successful in SEO. I'll explain what I mean here. Let's say our friend Arlen here is thinking about going on vacation to Italy.
So she goes to Google. She types in "best places to visit in Italy," and she gets a list of results. Now Google sorts those results in a number of ways. They sort them by the most authoritative, the most comprehensive. They use links and link data in a lot of different ways to try and get at that. They use content data, what's on the page, and keyword data.
They use historical performance data about which sites have done well for searchers in the past. All of these things sort of