Almost anyone running a B2B or B2C business knows that Google and other search engines like quality links, and could consider them as one of the top ranking factors.
So, if you want your website to rank higher than your competition on search engines, a proper link building strategy is not debatable.
However, if you’re going to implement link building in your 2019 digital marketing strategy[1], you have to do it the right way.
Search engines shroud their algorithms in secrecy, so the SEO and link building industry is flooded with many myths that will never get you results but can get you into a lot of trouble.
To avoid investing resources into wasted link building efforts, pay attention to these nine link building myths that won’t get you anywhere in 2019.
1. Guest posting is dead
This myth started to get really popular in 2014 when Google’s Matt Cutt said,[2]
“Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company. So stick a fork in it: guest blogging is done; it’s just gotten too spammy.”
Because of how direct and stern this warning by Cutt was, it’s understandable that many people believe that guest blogging is genuinely dead.
However, Cutt later clarified[3] this statement by saying that what he meant was spammy blog posts for the sake of SEO purposes was dead.
This means that publishing relevant and resourceful blog posts on