Companies can effectively compete with Amazon in certain areas, especially when it comes to shopper demands for better personalization, exclusive mobile offerings and quality in-store experiences according to a recent study.
Yes Lifecycle Marketing[1] surveyed 1,000 consumers in June of 2018 to discover what motivates consumers to engage with, and become loyal to a brand. These trends will help retailers gain a competitive edge and attract new customers
Also: Four out of five Americans distrust mainstream social media[2]
Emails
Half of consumers (47 percent) rank email as their preferred channel for communicating with retailers -- it is by far the dominant channel.
According to the study, over four in 10 consumers (42 percent) say they don't unsubscribe from emails they don't read, but instead, scan subject lines to determine if they'll open.
Short subject lines between 1 and 20 characters generate a 31 percent higher-than-average open rate. Easier to read on mobile devices, short messages are not cut off on small screens.
Including a special offer such as a discount, free shipping, or a buy one get one free offer in the subject line drives higher open and conversion rates
Emails with personalized subject lines generate 50 percent higher open rates, 58 percent higher click-to-open rates (CTO), and almost 2.5 times the unique click rates of those without personalization in the subject line.
Social
According to the survey, consumers want to see social posts that show personality,