So you’ve created your website, following all the recommended SEO best practices.
That means you’ve included valuable, relevant keywords on your pages, made it mobile friendly and even started a blog that you’re updating frequently with original, relevant content.
But despite your best efforts, you’re not seeing as much traffic as you’d like, and your site is still ranking too low on Google’s Search Engine Results Page (SERP). It could be that your site is missing just one thing: backlinks.
Backlinks are links from another website that point to your website. Getting backlinks from websites with high domain authority[1] that are relevant to your niche will help you rank higher on Google searches and grab your audience’s attention.
Why is there such an emphasis on backlinks? Google’s Search Engine Results Page (SERP) uses them to discover new pages[2], confirm pages are legitimate and determine the popularity of these pages. After all, Google doesn’t want to risk its own reputation by ranking subpar sites high on the SERP. According to a study by Backlinko, the number of domains linking to a webpage “correlated with rankings[3] more than any other factor”.
Backlink generation isn’t easy, especially for new businesses or businesses just starting to build their web presence[4]. However, with time, effort and the right tools, you can make sure you’re ranking high and receiving the views you deserve.
If you’re a business owner and want to boost your backlinks, here are eight tools to get you started.
1. MozBar
MozBar[5] is a free SEO toolbar you download onto your web browser. It shows you the domain authority (DA) of a certain website, which gives you an indication