The times when ranking high in search results as the final goal have passed.
As search algorithms are improving and there’s no place for keyword stuffing anymore, SEO experts should adopt for trends coming and replacing each other too fast.
Today SEO involves loads of practices including link building, technical optimization, proper keyword research, and more. Although the process of boosting websites’ rankings is challenging enough, it isn’t the only task SEO specialists should cope with. To help businesses engage their target audience and make them convert is the problem falling to SEO practitioners as well.
Here comes the need for UX optimization, which is impossible not knowing what matters most of all for the target audience coming to the specific website. In this article, I’ll tell you about the most important steps to focus on for your customers and how to improve the user experience.
The debate rages: How much does UX count?
UX = CTR in some way. The debate about CTR among SEOs is evergreen, really. Everyone tries to defend his or her point of view despite Google’s statements on this issue. And recently, a new wave of discussion sparked up after the tweet of Moz SEO, Britney Muller[1]. She tweeted about a new Google document[2] that implies CTR matters for ranking.
Different SEO specialists expressed their opinions and tried to confirm or deny this fact, as several weeks before that Google also said CTR for ranking is made up[3].
For example, Barry Schwartz said[4] that this new doc is “Confusing. Google did write “when you click a link in Google Search, Google considers your click when ranking