Your agency recommends all kinds of useful tactics to help improve the local SEO for your local business clients, but how many of those techniques are leveraging Google Business Profile (GBP) to attract as many walk-ins as possible?
Today, I’m sharing five GBP tweaks worthy of implementation to help turn digital traffic into foot traffic. I've ordered them from easiest to hardest, but as you'll see, even the more difficult ones aren’t actually very daunting — all the more reason to try them out!
1) Answer Google Q&A quickly (they might be leads)
Difficulty level: Easy
If you have automotive industry clients, chances you’re familiar with Greg Gifford from DealerOn[1]. At a recent local search conference, Greg shared that 40 percent of the Google Q&A questions his clients receive are actually leads[2].
40 percent!
Here's what that looks like in Google's Q&A:
It looks like Coast Nissan has a customer who is ready to walk through the door if they receive an answer. But as you can see, the question has gone unanswered. Note, too, that four people have thumbed the question up, which signifies a shared interest in a potential answer, but it’s still not making it onto the radar of this particular dealership.
Nearly all verticals could have overlooked leads sitting in their GBPs — from questions about dietary options at a restaurant, to whether a retailer stocks a product, to queries about ADA compliance or available parking. Every ask represents a possible lead, and in a competitive retail landscape[3], who can afford to ignore such an opportunity?
The easiest way for Google My Business (GMB) listing owners and managers to get notified of new questions is via