For some businesses, there is only a small team, or even one individual, in charge of all the pay-per-click, or PPC advertising.
And that one person, or team, may have other responsibilities that cut into that PPC management time. As the business grows, keeping up with all the work that goes into a well-managed PPC account (or multiple accounts) can be difficult. So it may be necessary to outsource some, or all, of this workload.
The challenge now is to find the right PPC software or management company. The purpose of this article will be to help you identify the needs of your business and what to look for in companies or software that best fits those needs.
Identify your business needs
There are many options available to small businesses for PPC advertising management including tools and specialized software, all the way to full-service PPC management agencies. The decision to go with one over the other depends on three things:
- The amount of control you want to retain
- The time you have to invest
- What you can afford
If you want to keep full control of your accounts, devote some time to managing them. And if you’re working with a conservative budget, then a PPC management software may be perfect. However, if you don’t mind handing over the reign, or have little or no time to spare, and can afford the extra expense, then a full-service PPC management agency might be right for you.
Read also: 10 reasons to hire a PPC management expert[1].
Not all businesses are going to fall into the these options, and most will actually be somewhere in between. Other considerations to be taken