Can you learn SEO in an hour? Surprisingly, the answer is yes, at least when it comes to the fundamentals!
With this edition of Whiteboard Friday, we're kicking off something special: a six-part series of roughly ten-minute-long videos designed to deliver core SEO concepts efficiently and effectively. It's our hope that this will serve as a helpful resource for a wide range of people:
- Beginner SEOs looking to get acquainted with the field concisely & comprehensively
- Clients, bosses, and stakeholders who would benefit from an enhanced understanding of your work
- New team members who need quick and easy onboarding
- Colleagues with SEO-adjacent roles, such as web developers and software engineers
Today we'll be covering Part 1: SEO Strategy with the man who wrote the original guide on SEO[1], our friend Rand. Settle in, and stay tuned next Friday for our second video covering keyword research!
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Howdy, Moz fans, and welcome to a special edition of the Whiteboard Friday series. I'm Rand Fishkin, the founder and former CEO of Moz, and I'm here with you today because I'm going to deliver a one-hour guide to SEO, front and back, so that you can learn in just an hour the fundamentals of the practice and be smarter at choosing a great SEO firm to work with, hiring SEO people.
A handy SEO resource for your clients, team, and colleagues
If you are already in SEO, you might pick up some tips and tactics that you didn't otherwise know or hadn't previously considered. I want to ask those of you who are sort of intermediate